Project Breakdowns
Below are some behind the scenes examples of how I design my
motion design animations.
TRANSFORMATIONS - FIlM ANALYSIS (JESSIE GENDER)
( PIPELINE ANIMATION )
Much of Jessie's video centers around the concept that the folks pushing the narratives found in the film are trying to send people down a "pipeline" of sorts where they will become consumed by prejudiced beliefs.
With that in mind, I originally started by emulating a factory from the turn of the century, with folks being moved through an assembly line. Though given the fact that so much of this radicalization occurs online, I decided to push a more 1984, sci-fi look where instead of old machinary we see the draw being the digital screen.
Full Breakdown
Final Animation
Early Concept
Eye TV breakdown
( MANY PIPES ANIMATION )
Following in line with the pipeline animation, she also describes the way in which there are several of these pipelines that find folks indoctrinated to the common world view of reactionary prejudiced mindsets.
With that in mind, I expanded the original visual concept to showcase the many paths of these pipelines. I wanted the piece to look cold and alienating while still bringing in color like the green and pinks shown in the final design.
Full Breakdown
Final Animation
( THE GREAT MACHINE ANIMATION )
Full Breakdown
Final Animation
Early Concept